Telling the world who you are and what you believe in is what good branding and storytelling is all about. It’s about taking a few well-chosen words and combining them with images, either still or moving, to really craft brands’ stories that are both memorable and meaningful.
So why is brand storytelling so important? And is it really possible to increase your brand awareness and even your marketing ROI by harnessing it?
I think so, and if you look around at the moment on advertising and in social media you will see how a lot of brands are exploring ways to really get more connection with their audiences.
So let’s looks at how you can use brand storytelling to maximize your brand and marketing ROI.
Step 1 | Your Words
From your narrative to your copy, everything from your brand values, your essence, your mission statement, your vision statement, your history all make up the core elements of your brand’s strategy.
From there, you have your content which includes everything from your marketing communications, your website copy, your social media copy. All of that is very much about words and the narrative and the tone.
When you get clear on who you are and what you stand for, you can begin to communicate with your customers more effectively and look at step two, which is your visuals.
Step 2 | Your Visuals
This is where you get to bring all of the words to life and tell your brands story and narrative in a more visually appealing way.
So what can you do from a visual telling story perspective?
Everything from your brand identity, your visual identity and the different ways that you might want to express that identity, whether it’s purely through illustration, purely through photography, purely through graphic design, or sometimes it can be a combination of all of those things.
And once you have achieved these two steps you can then combine them to fully market your business, and then start to roll out your brand assets across your marketing, social media, staff uniforms and signage and even store interiors. Use can also use mediums like video and animation to bring your brand’s story to life.
So, when it comes to your business, is it really possible to increase brand awareness and even profits by harnessing the power of your brand story? We think so.
At the same time we understand that as a busy business owner or marketing manager with hundreds of competing priorities, it’s sometimes difficult to even find the time to think about your brand story and how to fully use it across your marketing mix.
Thankfully solving this problem for business owners is what my team and I do all day, every day. So here are 3 ways we can help:
1 | Book a brand discovery session
During this 60min session, we’ll take a look at what’s working and what could be better using the 3 C’s Clarity, Consistency and Credibility. Click this link to book your session.
2 | Download a complimentary copy of The Art of Telling Your Brand Story workbook and
learn the 6 essential deep dive questions we ask when uncovering a companies brand or messaging strategy.
3 | Got a marketing brief you’re ready to discuss?
Contact Debbie direct to arrange a meeting debbiee (at) firecreativemedia (dot) com