Client: Bristol Hub for Gambling Harms Research, University of Bristol
Service: Report Design

Dr Raffaello Rossi is a Senior Lecturer in Marketing and Impact Lead at the Bristol Hub for Gambling Harms Research, University of Bristol. His team investigates the use of gambling advertising on social media to inform policy-makers and protect consumers, focusing on children and young people.

The Bristol Hub for Gambling Harms Research team needed help designing and formatting a new report on The Prevalence of Gambling Ads during the Opening Weekend of the English Premier League 2023/2024. The University of Bristol and Channel 5 collaborated on the report as part of research into the impact and increase of gambling adverts.

The challenge: 

It was essential to present the statistics in an easy-to-read and engaging way. We also needed to follow the university’s strict brand guidelines in fonts and colour palettes and deliver the work quickly.

The solution: 

We used a clean editorial design with simple table layouts to help readers browse essential statistics. A mix of bold typography and infographics helped to pull out headline findings and make them easy to digest and adaptable for social media.

Due to the report’s sensitive theme, all football imagery was kept generic, and carefully used to break up the layout to create flow and maintain an overall neutral tone.

Dr Raffaello Rossi FHEA, Senior Lecturer in Marketing, Impact Lead at Bristol Hub for Gambling Harms Research, at the University of Bristol said, 

“Thank you for all your work on your report and for being so flexible. The final product looks amazing and was well received on TV, accompanied by an article in The Guardian. We also received an invitation to present the evidence in Westminster from the APPG Gambling Harms and the German gambling regulator. We look forward to working with you on our future reports.”