Client: New College Group, Manchester
Business: English Language School and International Education
New College Group is an educational institution specialising in English language education, with its headquarters in Manchester. The school’s primary business source is international and regional trade shows, managed by a local marketing team. The group’s primary source of sales comes through language course brochures and websites, and it solubilises marketing to bolster the efforts of its sales and marketing teams.
Problem statement:
While the business had a strong brand identity, the current brand guidelines hadn’t been fully expanded. As a result, it was more challenging for the sales and marketing teams to ensure cohesive marketing communications.
Empowered by their understanding of the brand’s potential, the marketing team took the initiative to seek assistance from FIRE Creative in assessing and revitalising the brand, making them an integral part of the brand revitalisation process.
Solution 1: Recapturing the NCG brand personality
After conducting our brand discovery and audit, we used brand stylescapes to capture the brands’ personalities and visualize how their stories could be presented across a range of media types and channels.
Solution 2: Setting the brand up for success with brand consistency
Brand consistency is fundamental to creating brand awareness. We found speech bubbles and edgy graphics to be the common thread throughout the NCG brand, interiors, and signage. By drawing on this, we could expand the visual identity fully across all marketing material.
Solution 3: Branding Marketing and Implementation
The NCG Group brand initiative also involved revitalising comprehensive guidelines to ensure consistent branding across all future marketing endeavours and materials, demonstrating our commitment to a thorough and effective process.
Looking to boost brand visibility and appeal in the market? Or perhaps you want to establish a stronger connection and trust with your audience? Book a discovery call today to see how our strategic approach could help you achieve your business goals.
